6/10/03:
Moral design anecdote #2 -
An introduction to Disney's truly haf-baked
disposable DVD concept (in case you haven't yet heard) and its rather lukewarm predictions for commercial viability. The stronger reaction - "Send disposable DVD idea to the dump!" - makes one wonder how this brainstorm managed to escape an earlier fate of board room ridicule. Disney was hoping to cut out the video-store middleman for higher profits. Blockbuster's response is that people will still need to buy them from an outlet. Everyone else immediately thinks - isn't filling up so much extra landfill space a rather crude way to cater to the inconvenience of returning movies? Disney suggests placing recycling bins at the video stores that Disney was originally trying to avoid, hoping customers inconvenienced by returning videos would instead be good enough to return to the to-be-avoided video store and recycle them.
It looks like the first place for Worst Design Idea of 2003 is firmly held. It'll take a whole lotta corporate arrogance to pull that distinction out from under Disney's fat ass.
posted by jeremy @ 1:37 PM
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